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Chapter 5

Current User Retention

No matter how much traffic you bring to your landing pages, no matter how many users you sign up through psychological trickery or good marketing and copywriting — none of it matters if you have a retention problem.

In this Chapter...

Current user retention matters because it focuses on your most important users: those who are active right now and consistently use your product. Understanding and improving the experience for your active users is critical for long-term sustainability of your business.

By the end of this chapter, you will have learned how to identify distinct behaviors of your currently engaged users and understand the factors that contribute to their retention.


What you'll learn:

5.1  - Current users diagnostic
5.2 - Find behavioral personas of your current users
5.3 - Discover the drivers of Habit Formation
5.4 - Discover drivers from passive → core → power personas