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New User Retention
In this Chapter...
New user retention is probably the most commonly and closely analyzed type of retention — many of the resources available today about user retention are focused on how you retain your new users. And for good reason: recent benchmark data shows just how critical a user's early experience is.
The new user experience presents a huge opportunity for improving your overall retention and growth. This is your chance to make a stellar first impression. If you don't successfully onboard a new user and show value as quickly as possible, there's a very high chance that user will never come back.
What you'll learn:
6.1 - New users diagnostic
6.2 - Find behavioral personas of your new users
6.3 - Understand your onboarding funnel
6.4 - The phases of new user retention: Onboarding and Value Discovery
6.5 - Identify the drivers of successful Onboarding
6.6 - Identify the drivers of successful Value Discovery