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Chapter 8

What To Do Next

 

"

There is no one right or perfect growth process. The important part is just to have one, stick to it, and improve it over time.

- BRIAN BALFOUR[1], PREVIOUSLY VP OF GROWTH, HUBSPOT

 
 

In this Chapter...

Chapter 8 wraps everything together and helps you put it into action: once you've worked through the entire Retention Lifecycle Framework, what next? You'll learn how to set retention goals, prioritize experiments, and measure your progress over time.

In addition, this chapter contains a couple short case studies about results that companies have gotten from following the process in the Product Analytics Playbook.

 

What you'll learn:

8.1 - Recap: The Retention Lifecycle Framework
8.2 - Next steps: your retention diagnostic
8.3 - Prioritizing experiments
8.4 - Qualitative feedback matters
8.5 - Frequency of repeating the playbook